![]() ![]() Hence the new Mentions app, which was developed by Facebook’s in-house app division, known as Creative Labs. The new app, called Facebook Mentions, is part of the social network’s broader campaign to get more public figures to post material on Facebook, so that more regular folks will turn to Facebook for the chance to see what those public figures are doing and saying.įacebook says nearly 800 million of its 1.2 billion users are already following public figures, including “athletes, musicians, actors and other influencers” on the social network, while re-posting, liking and commenting on the celebrities’ posts to the tune of more than a billion times a week.īut a lot of people use Twitter for a similar purpose, and Facebook doesn’t want to lose that audience to its social media rival. Now Facebook has developed a special app, just for celebrities, that’s designed to make it easier for them to share their thoughts and observations with the rest of us little people. Everyone knows celebrities get special treatment.
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